Web design is an art form. Unlike programming that focuses on the functionality. Web design tries to make a site visually appealing for the client. It is a job that requires knowledge about programming languages. Also, the web designer must have a sense of aesthetic.
Those trying to hire a web designer will go for the popular ones. Designers with lot of reviews and big portfolios. What about young designers? Sometimes they have the talent but not the experience. People with little experience are able to create incredible things.
What style do you want for your site? If you are offering products for young people, you want a fresh look. Sites for adults need to be easier to navigate. Once you know what kind of style you wish, find a web designer that goes with it.
Web design London professionals and amateurs have portfolios. Take a look at those a find the one that can execute your plan.
Web design is not a cheap service. It takes time and creativity. A firm will have higher rates than a freelancer. Set a budget and find a designer that can go with it. Spending more money does not guarantee that you will satisfied with the final result. Trying to pay less is not a good option either.
The rate should be within the reasonable. It should benefit you and the designer.
Is it a popular firm? Then they will have several reviews. Previous clients will encourage you to hire them. Experienced web design London firms will know how to do the job.
What about freelancers? They will probably have their own site with fewer clients. If they are good are their job and the reviews show it, give them a chance. Hiring a freelancer is better if you have a limited budget. Firms have set prices. You could negotiate with a freelancer.
Hiring a designer that is not updated is a waste of money. Before you hire a designer, make sure they know about the latest updates on the languages. Do not settle for less, even if they offer a discount.
Web design only matters if it helps you accomplish your goals.